Minggu, 04 Oktober 2009

First Step to Start a New Site

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"Promoting a new site is a pain"

I can say that I'm really agree with that. Many people think that making a site is just a matter of designing and writing content. No, it is not. Designing and writing content is just the beginning of an almost endless job in starting online adventure. At the time the site entered the internet, many hardwork are waiting.

Starting a new site on the internet is like entering a boundless jungle. You are there, but no one knows you. You sit and wait but no one visit your site. Of course, no one ever heard of your site. You can't earn money when your site has no traffic. You have to promote your site to make it exposed to the world. Only when it's done, you will get traffic and start earning money. Sounds easy. True, site promotion can be easy, yet can be very frustating.

One way to promote your site to the world is to submit it to the search engines. However, it may take hours, weeks, or even monthly to get listed in the search engine. At the time you get listed, still you have to face a tough competition in the search result.

Fortunately, there is an easier way to "tell the world of your existence". It is by getting your site listed in the web directory. Web directory is not a search engine. The difference is, search engines use keyword to link to site, while web directories use categories and subcategories. This categories are not determined by keyword or a specific page of the site. It's more determined by the topics of your whole site. You can't get listed on every categories on the web directory, even though your site covers a wide range of topics. Web directories also important to boost your site's rank in search engine result page because they give backlinks to your homepage. There are many paid directories such as business web directory with high PageRank who list sites based on the highest amount they paid. Of course this is not an option for everyone. Free web directory also have the same advantage.

Other differences of search engines and web directories, is bot usage. Search engine uses crawler bot to index sites, while web directories are human edited. When submitting your site to web directories, make sure you choose the most accurate category for it. An editor will review all the submissions and reject sites with wrong categories.

Make sure to read the directory's rules and instruction carefully. Write your site title and description accurately, and never use all-capital letters. Web directories list sites alphabetically, so if you want to include your site's keywords, use the on that start with letter near to the beginning of the alphabet.

The best option to start with are DMOZ and Yahoo Directory. But remember, they are the best human-edited directories. They review every submission manually to make the result accurate.